Gig Central's Outreach Campaigns allow you to automate multi-step email campaigns to event planners, maintaining personalized messaging at scale.
This guide walks you through creating templates, configuring schedules, and monitoring campaigns.
1. Creating Campaign Templates
- Navigate to Campaigns > Templates.
- Click Create Template and name your pitch sequence (e.g., "Corporate Association Pitch").
- Write follow-up steps (e.g., Step 1: Initial Pitch, Step 2: Follow-up case studies 5 days later).
- Use variables like
{{first_name}}to personalize fields automatically. See Rich Text Variables for details.
2. Enrolling Leads & Auto-Pausing
To enroll planners in your campaign:
- Open the target contact card or prospecting lead.
- Click Enroll in Campaign and select your template.
- Reply Pausing: The system monitors incoming emails. The moment a contact replies, the sequence pauses immediately to prevent sending redundant follow-ups. See Reply Pausing for more details.
3. How It Works (Behind the Scenes)
- Delivery Dispatchers: The outbox processor sends scheduled emails through your connected account settings. See SMTP & SES Hybrid Routing for options.
- Queue Managers: Outbound traffic is buffered, sending emails at irregular intervals to look organic.
4. Best Practices for Campaign Conversions
- Focus on Case Studies: Include reviews and star ratings from past events in follow-up emails to showcase your speaking ROI.
- Limit Campaign Length: Keep pitch sequences under 3-4 steps to prevent email providers from marking messages as spam.