Gig Central's Geolocated Prospecting helps you optimize travel margins by identifying nearby organizations, schools, and conferences around your confirmed speaking dates.
This guide explains proximity searches and setting up "piggyback" pitches.
1. How Proximity Search Works
When you confirm a gig, traveling to a new city presents an opportunity to book nearby events.
- Navigate to your active gig details.
- Click Find Nearby Gigs.
- The proximity engine maps nearby coordinates and identifies organizations, companies, and school districts within a custom radius (e.g., 50 miles).
2. Launching Piggyback Campaigns
Once nearby prospects are identified:
- Add selected prospects directly to a piggyback list.
- Launch email campaigns tailored to the travel dates (e.g., "I'll be in [City] on [Date]—let's connect while I'm in town").
- Coordinate campaigns with Outreach Campaigns configurations.
3. Behind the Scenes
- Location Parsing: Location extraction parses address metadata from gig details.
- Geospatial Databases: The proximity engine queries regional databases (e.g., education databases for schools using the Education Scraper) to locate organizations near the event.
4. Tips for Piggyback Gigs
- Offer Travel Discounts: Since you are already in the area, offering nearby clients waived travel fees can make your pitch highly competitive.
- Optimize Your Logistics: Use Calendar Sync to manage buffer slots and travel times between piggyback bookings.